Religious communities, political communities, ethnic communities, minority communities, a place where we find others who resemble us. In all societies, a need to conform. Innovation is a risk machine, use it cautiously, it isn't included in insurance contracts. You will not be covered for refusing to respect the prevailing way of life. Go out of your way to run yourself aground! What's the point, death lurks in the wings. Without surprises, no bad surprises; stay perched on the branch where your predecessors made their nest. Be careful: any shifting around could lead to a fall. Do as you please, but stay within the norms; you are being watched. Enemies of the unusual are united, but there are no half-measures for the ones who have escaped conventional thinking. Every day, hundreds of people avoid one another. Because of modesty, of cowardice, of incomprehension, of laziness, of fear, of pride. There is no button to push that would slow them down, for what is left behind must be, in theory, found ahead. Waste, the evil wrongs of a consumer society in which infinite choice is permitted and, once attained, bears the misleading designation of freedom. We glance at others as though they were shop windows. Man adores ease. He battles on to prove, wrongly, that he is right, he revels in empty words, loyalty, integrity, trust. Trust vanished a long time ago. People want things to run well, but things have no legs, they exist or they don't. People shut themselves away in ugly, rickety dwellings. At least they hold together, just dont get too close to the edge. Never has the cult of the goddess Security had such a following. If the agreement of tenses is a basic rule of language, agreement among human beings is as rare as a solar eclipse. Don't miss it. Assuming your senses have not be numbed. Most of the time, circumstances dictate everything else. There are no truths, only points of view. It is always the next note that reveals the accuracy of the one before it. You have to listen to a piece all the way to the end in order to appreciate its beauty. It's true that boundaries shift, ways of thinking evolve, but power relations continue to impose their laws. Today, in the West, women who wear the veil are a symbol of the absence of choice. The innocent pupil raises his hand: Sir, is television a form of submission? You've got it all mixed up. Human-rights advocates will howl: you have the choice. In a word, explain the difference between choice and freedom. Subtlety is the enemy of power. Stir up the concepts in a single pot, fodder to be served to the masses to fatten them up and keep them quiet. Choicefreedom - capitalism's hi-tech weapon. The mission of the saviour of the globe is to spread democracy in order to stimulate markets. Money does not guarantee happiness, but it helps. Make a note of that, it will come in handy later on. In the year 3000, statues of the kings of petrol, father and son, will be erected at the entrance to the capital of the world. All advertising posters will read: Organise your capital, Plan ahead. This is the quest for the Holy Grail of our time. Man will never be cured of his mortality.